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Having a handsome young man following you on social media is exciting-- except when he’s a psychopath. To create art for Lifetime’s new thriller series YOU, we used unit and gallery, with dramatic lighting by photographer Brian Bowen Smith to capture a scary moment of handsome Penn Badgley’s character mid-cyberstalking.

YOU campaign was a big media buy, OOH, digital, book cover, and print.

YOU campaign was a big media buy, OOH, digital, book cover, and print.