Talent submerged in a pool to create swamp. Dramatic in-camera lighting by acclaimed photographer Matthias Clamer and extensive post-work by award-winning agency Switch, combined to create a dramatic, eerie environment. Roots and vines strangle each character to imply a dark, twisted family tree built on secrets and lies.
Dramatic in-camera lighting for talent, combined with 3D post creates this psychological environment. Roots and vines, strangle each character to imply a dark, twisted family tree built on secrets and lies. Big media buy: OOH, People mag, social platforms and animated digital campaign.
Examples of Individual posters representing each series.